Listen (pun intended), many of us think we have to buy courses or life coaches to become successful. Courses are useless if you don’t know how to listen, have manners, or be compassionate.
Sure, it’s wise to invest in yourself and become more educated. But there are necessary people skills you can self-learn. Nothing matters if you can’t genuinely connect with people. This skill is worth more than anything you can buy.
Good news babes! Today, this is what you’ll find in this post:
- What barriers keep us from being kickass listeners
- How it’s a skill we can learn. A valuable one which will help you succeed in both your personal and professional life.
Ps. Part 2 will be posted tomorrow! If you need help listening to yourself and waking up with intention then grab your free morning routine workbook here.
“Once you learn how to [listen], however, you’ll seriously boost your worth in the office. In his classic book, “How to Win Friends and Influence People,” Dale Carnegie cites that being a good listener is one of the most potent things you can do to increase your influence and likeability. Plus, listening is one of the top skills employers seek in potential and current employees, and it’s correlated with perceived ability to lead (read: better chance at promotions).”
1. Listening is Good For Business
There is a quotation, supposedly from Henry Ford, which is always trotted out to counter this argument…“If I had asked people what they wanted, they would have asked for faster horses”. He points that while in 1921 Ford sold more than 60% of all cars manufactured in the US, by 1927 that figure had dropped to 15%. This was because…Ford had concentrated on producing a single inexpensive mass-produced car, the Model T, and had failed to listen to and meet the changing needs of his customers. In doing this Ford opened the door to competitors like GM, who started to make cars for “every purse and purpose”. – Martin Eriksson on The Importance of Listening to Your Customers by David Cancel
2. Poor Listening Can Cost You
“In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. In the 1980s and 1990s, Lego had decided to innovate but had innovated too much. It had replaced its veteran designers with a younger crew who decided that customers wanted more choice. The number of unique Lego parts went up from 6,000 to 12,000, the designs became more complex and sales plummeted.” – Martin Eriksson on The Importance of Listening to Your Customers by David Cancel
“In 2004 Lego’s new CEO Jorgen Vig Knudstorp stated that customers would have a say in all new Lego designs going forward. In 2010 Lego was profitable with sales of $2.3 billion, and in 2015 sales were $5.2 billion. ‘This is why it’s important to listen to customers,'” Martin Eriksson on The Importance of Listening to Your Customers by David Cancel
Common Barriers to Good Listening
“Most of us don’t really listen very well. Or if we do manage to listen, we are often just waiting until the other person finishes so that we can say what is on OUR mind. And that’s not really listening. Over time the result of this is that we seal ourselves off from other people, we don’t really know them, or really understand their concerns. Eventually, as our lives move on, we may become more and more isolated.” – How Important Is Listening, Really? By Christina Holbrook McEntee on Forbes.com
“If a person is a poor listener it’s because they’re thinking about their defense and only care about being right. The “having-to-be-right” disease usually reflects low self-esteem. The person needs to prove to themselves that they’re a good, smart, etc. person. One with high self-esteem usually is a great listener. This person doesn’t take offense easily and at all times has one goal in mind: giving love and understanding to the other person. Making them happy.” – Laura Neilsen Denke, Marriage and Family Therapist